In honor of Pride Month 2020, Skittles has debuted colorless candy packaging.
As part of its Give the Rainbow campaign, Skittles has ditched the rainbow in favor of some dull grey packaging. While most brands generally take the opposite approach and cover their products in rainbows, Skittles' colorless packaging is meant to signify that only one rainbow truly matters during the month of June. Even the candies inside each package have lost their rainbow and come in a dull grey hue. Of course, you'll still be able to taste the rainbow in the original five fruity flavors.
Skittles has previously debuted this colorless candy packaging in Canada, Germany, and the UK, however, June 2020 marks the first time the brand has launched the initiative in the states.
Image Credits: Skittles.