Coors Banquet has announced a new Cobra Kai promotion that allows participants to earn free beer for a year. Consumers must be of drinking age in order to qualify for free beer. To participate in this promotion, customers must watch the new season of Cobra Kai on Netflix and identify which scenes of the show have Coors Banquet products in the frame.
After identifying a scene with a Coors Banquet product, users are urged to create a tally chart or count the total number of scenes that these products appear in throughout the season. The company has stressed that one scene refers to one continuous shot, and if a scene cuts away from a Coors product and then back to it, then this counts as two scenes. Participants who are accurate in the range of plus or minus five scenes to the total will be entered in a draw for six different prizes. The top prize is a one-year supply of Coors Banquet and a mini Coors Banquet Bonsai Tree, while the second through sixth place prizes only contain the Bonsai tree.
Image Credit: Coors Banquet
Key Themes Behind This Trend
- Beer Promotion Campaigns
- Creating promotions aimed at Beer fans who like to watch TV can increase sales and foster brand loyalty
- Interactive Media Promotions
- Brands can create interactive promotions to engage customers and build excitement around their products
- Gamification Marketing Strategy
- Gamifying promotions can be an effective marketing strategy to drive customer engagement and increase brand awareness
Where This Applies
- Beverage Industry
- Beer companies can use interactive promotions to increase beer sales and build brand awareness
- Entertainment Industry
- Creating promotional tie-ins with popular TV series or movies can increase buzz and engagement for both the brand and the entertainment property
- Marketing Industry
- The use of gamification in marketing campaigns can drive customer engagement and generate brand buzz
