Debuting at Natural Products Expo West is a unique new nut butter product from Justin's—nut butter-coated nuts.
Justin's has become familiar to consumers for its nut butter cups, creamy spreads and other nut snacks yet its new Organic Nut Butter Covered Nuts offer a fun new way to snack. Although various kinds of nuts are available with chocolate or caramelized coatings, these new offerings provide a satisfying sweet-and-salty experience with a better-for-you twist.
The all-new Organic Nut Butter Covered Nuts from Justin's are being introduced with Almond Butter Covered Almonds and Cashew Butter Covered Cashews, which provide two to three grams of plant-based protein per serving. Additionally, these nourishing organic nut snacks are Non-GMO Project Verified, Kosher, as well as free from gluten and dairy.
What's Driving This Trend
- Organic Nut Snacks
- There is an opportunity for increased market penetration and expansion into the organic snack industry for nut butter-covered nut products.
- Plant-based Protein Snacks
- With two to three grams of plant-based protein per serving, there is an opportunity for further innovation in the development of plant-based protein snacks.
- Sweet and Salty Snacks
- There is an opportunity for further innovation in the development of sweet and salty snack combinations using organic ingredients.
Who This Affects Most
- Organic Food Industry
- As a Non-GMO Project Verified and organic product, there is an opportunity for expansion and increased market share within the organic food industry.
- Plant-based Food Industry
- With a focus on plant-based protein and organic ingredients, there is an opportunity to expand within the plant-based food industry.
- Snack Food Industry
- As a new and unique snack product, there is an opportunity for expansion within the snack food industry.
