The fast casual sandwich chain Which Wich Superior Sandwiches recently teamed up with the Cloud Bread Company to offer a new keto-friendly option called the 'Cloud’WICH.'
For those unfamiliar, Cloud Bread was a viral recipe that involves using just four ingredients – baking soda, baking powder, eggs and cream cheese – to create a fluffy bread-like product. The new Cloud’WICH option lets fans swap regular bread for Cloud Bread when creating their favorite sandwiches. The idea is that the bread is a good option for consumers who are gluten-free or those who adhere to low-carb and keto diets because the bread has only zero carbs.
The new Cloud’WICH option is available now at most Which Wich locations nationwide.
Image Credit: Which Wich
Why This Trend Is Growing
- Keto Diet Trend
- Keto-friendly food options are becoming increasingly prevalent as companies seek to appeal to health-conscious consumers following the popular ketogenic diet.
- Low-carb Bread Trend
- The rise of low-carb or carb-free bread reflects a larger consumer shift towards healthier alternatives and greater ingredient transparency.
- DIY Baking Recipe Trend
- The popularity of viral recipes such as Cloud Bread presents an opportunity for companies to create products enabling consumers to make these trendy foods at home.
Industries Being Reshaped
- Food and Beverage Industry
- The food and beverage industry has the opportunity to develop and market products that cater to the specific needs and dietary restrictions of consumers.
- Consumer Goods Industry
- The consumer goods industry can capitalize on the trend of viral recipes by developing DIY baking kits that offer convenience and guidance to consumers.
- Health and Fitness Industry
- The health and fitness industry has the potential to capitalize on the growth of the ketogenic diet trend, creating products and services to support and guide consumers interested in pursuing this diet.
