Avery Dennison teamed up with post-consumer garment recycler Ambercycle to create digital clothing care labels with QR codes that help to boost sustainability and traceability. The labels with QR codes help to reveal how garments were produced, as well as how they should be looked after to prolong their usable life.
The intelligent care labels not only share a garment’s story, see how it was made, and the environmental benefits of investing in that piece, but also how they can properly dispose of the item. With Ambercycle, garments that are sent back are turned into new textiles.
While standard clothing care labels provide a limited amount of information, these digital ones add value to garments, especially when it comes to proving authenticity for resale.