Moiré Oscillating Chimneys

The Optic Cloak Design Shifts to Bring Awareness to Clean Energy

The Optic Cloak is an innovative power plant chimney design that brings awareness to large corporations using clean energy with an oscillating Moiré design. The Moiré creatively covers the chimney's surface to make it look as though the chimney is in constant motion and shifting continuously throughout the day.

The design for the chimney is put together by artist Conrad Shawcross that hails from England. The design is 160-feet tall and features a glittering glass covering made from geometric shapes. As the light pass through the glass, the chimney appears to be in flux. The constant movement of the Optic Cloak is a commentary on the Greenwich Peninsula power plant's Low Carbon Energy Center mission to provide clean energy to residences in the area.

Moiré Oscillating Designs
Innovative designs that incorporate the Moiré effect to create a sense of constant motion and change, presenting opportunities for unique brand and product experiences.
Clean Energy Awareness
Increasing awareness of clean energy initiatives through eye-catching and innovative designs, creating potential for increased support and investment in renewable energy.
Geometric Glass Art
Combining glass art and geometric designs to create visually stunning and functional pieces, offering opportunities for artistic expression and sustainable architecture.

Where This Applies

Energy
The Optic Cloak and Moiré Oscillating Chimney design highlight the importance of clean energy initiatives, presenting opportunities for innovative solutions and increased investment in renewable energy.
Art
The Optic Cloak and Conrad Shawcross's Moiré Oscillating Chimney demonstrate the potential for art and design to intersect with practical solutions, creating new opportunities for functional yet beautiful pieces.
Architecture
The use of geometric glass art in the Optic Cloak and Moiré Chimney design presents an opportunity for sustainable architecture that incorporates unique and visually striking elements.
SCORE
2.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 30%
Freshness 8%