Dry Clay Scrubs

May Lindstrom's Clean Dirt Exfoliant is Activated by the Addition of Water

Clean Dirt by May Lindstrom is a gentle daily exfoliant that’s made with a powerful combination of healing salts, clay, warming spices like cinnamon, nutmeg and cloves, plus Vitamin C, promising to leave you with skin that’s "velvety smooth and gorgeously radiant."

Right out of the bottle it is packaged in, rather than being a cream, the Clean Dirt cleansing clay comes in powdered form. In order to activate the powder and make a cleansing mask, what you need to do is add a few drops of water to the powder, blending until it is the consistency of mousse. May Lindstrom advises that you can expect a "hot and tingling" sensation on your skin before washing it away.

Powdered Skincare Products
The trend of powdered skincare products provides an opportunity for innovative packaging and customization options.
Natural Exfoliants
The trend of natural exfoliants creates an opportunity to develop innovative products that combine healing ingredients for gentle yet effective exfoliation.
Water-activated Formulas
The trend of water-activated formulas opens up opportunities to create unique skincare experiences and customizable treatments.

Where This Applies

Beauty and Cosmetics
The beauty and cosmetics industry can explore the trend of powdered skincare products to create innovative and convenient options for consumers.
Wellness and Spa
The wellness and spa industry can incorporate natural exfoliants into their treatments, offering clients effective and gentle solutions for skincare.
Packaging and Design
The packaging and design industry can capitalize on the trend of water-activated formulas by creating interactive and visually appealing packaging solutions.
SCORE
1.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 10%
Activity 28%
Freshness 8%

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