Scarytale Chandeliers

Fiona Gall Presents Cinderella's Revenge at London's Liberty Shoe Store

Artist Fiona Gall designed Cinderella's Revenge, an elaborate chandelier based on the storytale, now on display the shoe store at Liberty in London.

Cinderella's Revenge presents a striking image, especially in a darkened room. Hanging crystals and strands of material make the chandelier take over a room from ceiling to floor. The light creates a beam that illuminates the high heels at the bottom of the chandelier.

Implications - With so many stresses present in modern society, consumers seek out ways to make a quick escape. Products that integrate a fantastical element into its design are appealing to customers who desire a reminder of simpler times. Developing more items that allow shoppers to forget their everyday responsibilities could help a company trying to grow their brand.

Fantasy-inspired Design
Creating products with fantastical elements that offer an escape for stressed consumers.
Elaborate Lighting Fixtures
Designing eye-catching chandeliers that take over a room and create a memorable experience.
Branded Immersive Experiences
Developing products that help consumers forget everyday responsibilities and provide a unique brand experience.

Industries Being Reshaped

Interior Design
Providing consumers with unique and eye-catching lighting fixtures for their homes or businesses.
Fashion
Incorporating fantasy elements into clothing and accessories to offer consumers an escape.
Retail
Developing branded immersive experiences in-store to attract and retain customers.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 48%
Activity 38%
Freshness 8%