For this year's holiday season, there will be a new Christmas cheeseboard alternative launching with four plant-based cheeses. The Ilchester Vegan Festive Selection contains three brand-new vegan cheese products alongside the multi-award-winning Applewood Vegan. Inside the vegan cheeseboard, there's the Ilchester Melting Mature Cheddar Vegan, a Blue Vegan Cheese Alternative with veins of blue spirulina running through it and a Mexicana Vegan Spicy Cheese alternative.
As Lisa Harrison, Senior Brand Manager for the Ilchester Vegan Festive Selection, told Vegan Food & Living, "the number of vegans in the UK are soaring—the Vegan Society says the number of vegans in the UK has quadrupled between 2006 and 2018." Although the alternative board has the potential to appeal to vegans specifically, it will also serve flexitarians who are open to exploring alternatives.