Chocolate-Stuffed Quesadillas

Taco Bell's New 'Chocodilla' Turns a Popular Entree into Dessert

While Taco Bell has always put its own spin on traditional Mexican dishes, now the UK arm of the chain is upping the ante by turning a popular entree into a dessert called the Chocodilla made with Kit Kat. For those who prefer sweet over savory, the hybrid dish provides an indulgent new way to enjoy a quesadilla.

The new Chocodilla made with Kit Kat is an updated version of the chain's existing Chocodilla. However, instead of a grilled flour tortilla filled with melted chocolate chips, the new version features crispy Kit Kat wafers in the center. The addition of the candy bar adds a new texture and and extra dose of chocolate to the indulgent hybrid dessert.

Currently available with any combo purchase, the new Chocodilla made with Kit Kat helps to expand Taco Bell's existing dessert menu.

Hybrid Desserts
There is a growing trend of combining savory and sweet flavors to create indulgent and unique dessert options.
Innovative Ingredients
Restaurants are experimenting with non-traditional ingredients like candy bars to create unexpected flavor combinations in their dishes.
Menu Expansion
To stay competitive, fast food chains like Taco Bell are consistently adding new and exciting items to their menus to attract customers.

Industries Being Reshaped

Fast Food
Fast food chains have the opportunity to create innovative dessert options by incorporating unconventional ingredients.
Confectionery
Candy companies can explore partnerships with restaurants to create unique menu items that feature their products.
Restaurant
Restaurants of all types can benefit from expanding their dessert menus with creative and indulgent options.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 46%
Activity 55%
Freshness 8%