These New Chewits Candy Products Come in Four Flavor Options
Michael Hemsworth — September 22, 2020 — Marketing
References: cloetta & conveniencestore
These new Chewits candy products have been announced by the brand to provide consumers with a tasty range of options when looking for a sweet treat to pick up. The candies include the Xtreme Sour Bites, Juicy Bites, Fruity Twists and Xtreme Sour Apple Laces, which are all suitable for vegetarian consumers and maintain a recipe with no artificial flavors or colors in the mix. The products come in shelf-ready packaging to make them easy for stores to stock.
Cloetta UK Brand Manager Sarah McDermott spoke on the new Chewits candy products saying, "We are over the moon to bring these new products to market. This is our first innovation for many years and we feel these new sharing product formats from Chewits will add some excitement and innovation to these confectionery categories. With a strong heritage in the confectionery industry, Chewits has been the number one chew stick in the UK for many years. Now we feel the time is right to broaden our appeal, by expanding into new category segments and offering more products with our popular chewy texture and great range of fruity flavors.”
Cloetta UK Brand Manager Sarah McDermott spoke on the new Chewits candy products saying, "We are over the moon to bring these new products to market. This is our first innovation for many years and we feel these new sharing product formats from Chewits will add some excitement and innovation to these confectionery categories. With a strong heritage in the confectionery industry, Chewits has been the number one chew stick in the UK for many years. Now we feel the time is right to broaden our appeal, by expanding into new category segments and offering more products with our popular chewy texture and great range of fruity flavors.”
Trend Themes
1. Vegetarian-friendly Candy - The trend towards vegetarian-friendly candy products, like Chewits', presents an opportunity for brands to tap into a growing consumer demand for ethically-sourced sweets.
2. Natural Flavors and Colors - The increasing demand for healthier sweets with natural flavors and colors presents an opportunity for brands to differentiate themselves in the candy market while appealing to health-conscious consumers.
3. Packaging Innovation - As brands like Chewits prioritize shelf-ready packaging, the need for innovative and sustainable packaging solutions presents an opportunity for companies to establish themselves as leaders in the confectionery category with eco-friendly packaging options.
Industry Implications
1. Confectionery - The confectionery industry has the opportunity to innovate by catering to vegetarian and health-conscious consumers while maintaining consumer demand for indulgent sweets.
2. Snacks - The trend towards healthier and vegetarian-friendly snacks, like Chewits', presents an opportunity for brands to introduce new products with natural ingredients and flavors while appealing to a growing segment of health-conscious consumers.
3. Packaging - Packaging companies have the opportunity to innovate by creating sustainable and eco-friendly packaging solutions for confectionery and snack brands that prioritize convenience and shelf-readiness for stores.
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