These new Chewits candy products have been announced by the brand to provide consumers with a tasty range of options when looking for a sweet treat to pick up. The candies include the Xtreme Sour Bites, Juicy Bites, Fruity Twists and Xtreme Sour Apple Laces, which are all suitable for vegetarian consumers and maintain a recipe with no artificial flavors or colors in the mix. The products come in shelf-ready packaging to make them easy for stores to stock.
Cloetta UK Brand Manager Sarah McDermott spoke on the new Chewits candy products saying, "We are over the moon to bring these new products to market. This is our first innovation for many years and we feel these new sharing product formats from Chewits will add some excitement and innovation to these confectionery categories. With a strong heritage in the confectionery industry, Chewits has been the number one chew stick in the UK for many years. Now we feel the time is right to broaden our appeal, by expanding into new category segments and offering more products with our popular chewy texture and great range of fruity flavours.”