These new Bebeto candies are being added to the brand's product portfolio as a series of sweet, free-from treats for consumers in the UK to enjoy this summertime. The candies include the Fizzy Ring Mix and Fizzy Peach Hearts, which are both free from artificial colors and have a vegan-friendly recipe for consumers to appreciate. The candies are crafted with real fruit juice and come in 150-gram sharing bags to make them great for shoppers to pick up for enjoyment with friends or family.
A spokesperson for the company commented on the versatility of the new Bebeto candies saying, "They are just perfect for sharing wherever you are, and whatever you are up to, this summer: just pack and go for picnics, festivals, in the car, or enjoy at home in front of the TV.”
Key Themes Behind This Trend
- Free-from Treats
- Opportunity for food and beverage companies to capitalize on the growing demand for free-from products with vegan and natural ingredients.
- Real Fruit Juice Snacks
- Opportunity for food companies to create healthier snacks that incorporate real fruit juice, which can appeal to health-conscious consumers.
- Sharing-sized Candy Bags
- Opportunity for candy and snack companies to create products in larger, sharable packages that encourage group consumption and social experiences.
Where This Applies
- Food and Beverage
- With the increasing demand for vegan and natural ingredients, there is an opportunity for small and large companies to create innovative food and beverage products that cater to the health-conscious.
- Confectionery
- The trend of larger sharing-sized snacks creates an opportunity for confectionery companies to create group-friendly candy products that are ideal for social experiences.
- Retail
- The trend of free-from, vegan-friendly, and natural ingredients snacks creates an opportunity for retailers to increase their offerings of healthier snacks and candy products.
