Clouds can look like anything from elephants to Elvis, and Cheetos are frequently subject to that same artistic interpretation, so the snack brand is taking advantage of its product's mimetic qualities in the new Cheetos Museum. Built in partnership with another museum of curios, Ripley's Believe It or Not!, the New York City Museum features actual Cheetos taken directly from snack bags around the US.
The physical Cheetos Museum is the first of its kind, but the museum currently showcases the best submissions from an online-only submission contest Cheetos hosted in 2016. Entries remain open for the museum through the same online portal, and every week the best submissions will earn $5,000 each as well as a spot in the annals of Cheetos fame.
The displays are split between Cheetos two flavors: Original and Flaming Hot.