This Brazilian cheese bread comes in the form of spheres and is packaged in a way that is uncommon for similar products.
The branding for 'Nuu' breads was designed by creative agency 'IS Branding' and was made to look similar to the packaging that chips tend to come in. The cheese bread balls come in white packages that are not unlike those that hold various dry snacks. The white packaging is labeled with yellow and orange graphics that reveal information about its contents as well as various ingredients.
By branding this food item in a way that is highly uncommon for most fresh breads, Nuu and Is Branding were able to collaborate to make a more memorable product.
Key Themes Behind This Trend
- Graphic Food Packaging
- Creating food packaging that looks like other types of packaging can make a product more memorable.
- Spherical Snacks
- Packaging unconventional food shapes in familiar formats can make them seem more accessible.
- Cheese Bread Varieties
- Developing new and unique types of bread that stand out can attract consumers.
Where This Applies
- Food Packaging
- Innovations in packaging can help fresh foods stand out in the market.
- Snack Foods
- Products like cheese bread balls can appeal to consumers looking for new snack options.
- Bakery
- Bakeries could experiment with developing new and unique bread varieties to differentiate themselves.
