Anthromorphic Personified Chair Photography

Bert Loeschner Disfigures Chairs to Create Modern Art

Unless you're talking about a furniture catalog, most people wouldn't be interested in chair photos. Bert Loeschner has taken it upon himself to change that opinion with his inventive, disfigured chair photo series.

Even if chairs aren't in regular rotation, most homes have at least a few plastic patio chairs. The design is classic and easily recognizable and that is what makes this photo series so good. Bert twists and reworks the legs and arms of the chairs to give them human-like qualities.

In one photo we see a lawn chair hitchhiking, in another we see a chair holding on to a swing and using a swing set. More than the reconfiguration of the chairs is the situations they are placed in that makes this series special.

Anthromorphic Chair Photography
Exploring the trend of using chair photography to create art by giving chairs human-like qualities.
Disfigured Chair Art
Discovering the trend of disfiguring chairs to create unique and inventive art pieces.
Chairs in Unexpected Situations
Observing the trend of placing chairs in unconventional situations to create intriguing visual narratives.

Sectors Adopting This

Furniture
Exploring disruptive innovation opportunities in the furniture industry by reimagining the design and use of chairs.
Photography
Discovering disruptive innovation opportunities in the field of photography by experimenting with unconventional subjects and perspectives.
Art
Exploring the art industry's potential to embrace disruption by pushing the boundaries of traditional mediums and subject matter.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 42%
Activity 42%
Freshness 8%