Consumers are lead to suppose that there are chemicals, and then there are pure natural substances. Existing contrary to this black and while belief, Cerrus packaging contains a line of pesticides and fertilizers that are certified organic. As such, the scheme of this collection's brand identity could have gone in several directions, with one resulting in the fresh, minimal and leaf-inspired aesthetic that so many other green goods assume.
Differentiating itself from the aforementioned product image, H-57 Creative Station's design communicate an honesty and asks to be taken seriously as an effective collection of gardening concoctions. The plastic jugs and bottles that make up Cerrus packaging are therefore kept white in color and labeled clearly and comprehensively, with the subtle inclusion of leaf-patterned blocks of color.