The Freixenet ICE Cava Wine is Enjoyed as a Refreshing Cocktail
Michael Hemsworth — December 17, 2016 — Lifestyle
References: freixenet & trndmonitor
It would seem like quite the faux pas to enjoy a glass of sparkling wine with ice, but the Freixenet ICE is a new kind of cava wine that is intended to be enjoyed as a cocktail rather than like a traditional wine.
The Freixenet ICE is starkly branded with a white and gold-labeled bottle that enhances the overall light and airy taste profile it offers. To enjoy the Freixenet ICE, the brand suggests pouring it over ample ice chunks and garnishing it with mint.
The average consumer is foraying into the world of specialty wine and spirits more than ever, so brands are responding with products that are capable of being enjoyed in a more relaxed manner. The Freixenet ICE cava wine is an ideal example of this with a consumption style that truly goes against the preconceived notions of how to enjoy sparkling wine.
The Freixenet ICE is starkly branded with a white and gold-labeled bottle that enhances the overall light and airy taste profile it offers. To enjoy the Freixenet ICE, the brand suggests pouring it over ample ice chunks and garnishing it with mint.
The average consumer is foraying into the world of specialty wine and spirits more than ever, so brands are responding with products that are capable of being enjoyed in a more relaxed manner. The Freixenet ICE cava wine is an ideal example of this with a consumption style that truly goes against the preconceived notions of how to enjoy sparkling wine.
Trend Themes
1. Specialty Wine and Spirits - As average consumers are increasingly interested in specialty wine and spirits, there is a disruptive innovation opportunity to create unique and accessible products that can be enjoyed in a relaxed manner.
2. Cocktail Wine - The emergence of cava wines like Freixenet ICE that are intended to be enjoyed as cocktails presents a disruptive innovation opportunity for brands to create unique and refreshing wine-based beverages.
3. Relaxed Consumption - The trend towards more relaxed consumption styles of wine and spirits presents a disruptive innovation opportunity for brands to create products that can be enjoyed in a casual, unpretentious manner.
Industry Implications
1. Wine and Spirits - The wine and spirits industry can respond to the trend of more relaxed consumption styles by introducing products that appeal to the average consumer looking for accessible and unique drinks.
2. Hospitality - The hospitality industry can capitalize on the trend of cocktail-like wines like Freixenet ICE by creating wine-based beverage menus that cater to a more laidback and casual clientele.
3. Packaging - As consumers explore wine and spirits in new and different ways, the packaging industry has a disruptive innovation opportunity to create packaging that is unique, eye-catching, and functional for casual consumption of wine-based cocktails.
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