It would seem like quite the faux pas to enjoy a glass of sparkling wine with ice, but the Freixenet ICE is a new kind of cava wine that is intended to be enjoyed as a cocktail rather than like a traditional wine.
The Freixenet ICE is starkly branded with a white and gold-labeled bottle that enhances the overall light and airy taste profile it offers. To enjoy the Freixenet ICE, the brand suggests pouring it over ample ice chunks and garnishing it with mint.
The average consumer is foraying into the world of specialty wine and spirits more than ever, so brands are responding with products that are capable of being enjoyed in a more relaxed manner. The Freixenet ICE cava wine is an ideal example of this with a consumption style that truly goes against the preconceived notions of how to enjoy sparkling wine.
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