Sparkling winemaker Chandon is venturing into new territory with the creation of Chandon Garden Spritz, a ready-to-drink sparkling aperitif that's free from artificial flavors and colors. The product is made with house-made Garden liqueur from Chandon's winemaking team in Argentina and it shares the fresh taste of hand-picked Valencia oranges, herbs and spices.
After popping the cork, people will find that the balanced bubbly texture and bitter botanicals of the beverage are perfect for serving over ice—Chandon recommends serving the luxurious aperitif with fresh orange and a sprig of rosemary.
In terms of taste, Garden Spritz was created to satisfy a desire for the moreish bitter flavors of yerba maté and Fernet, and it's blended with premium Chardonnay, Pinot Noir and Semillon grapes.
Key Themes Behind This Trend
- Luxurious Rtds
- Chandon's Garden Spritz presents an opportunity for other winemakers to venture into the convenient Ready-to-Drink beverage market with a focus on luxury and natural flavors.
- Bitter Botanical Blends
- As consumers develop a growing interest in bitter flavors, there is an opportunity for botanical blends that incorporate healthy ingredients such as yerba mate and feature unique yet balanced flavor profiles.
- Wine-based Cocktails
- Chandon Garden Spritz provides new inspiration for mixologists and winemakers to create more wine-based cocktails that incorporate fresh, natural ingredients and a balance of sweet and bitter flavors.
Where This Applies
- Ready-to-drink Beverages
- The rise of natural, high-quality, and conveniently packaged RTDs like Chandon Garden Spritz is disrupting the conventional alcoholic beverage industry and creating new opportunities for innovation in packaging, flavors, and marketing.
- Wine Production
- Winemakers like Chandon are exploring new territory in wine production by creating and marketing innovative and unique wine blends for both traditional and new drinking occasions.
- Cocktail Industry
- With the growing interest in mixology and creative cocktails, Chandon Garden Spritz and similar wine-based cocktails are shaking up the cocktail industry and inspiring new flavors, techniques, and marketing strategies.
