In the wake of the COVID-19 pandemic, many celebratory events have shifted online, and AIR MILES is setting itself apart with the charitable Canada Day House Party event. The online event will include notable Canadian artists including Bonjay, Sam Roberts, and Dean Brody, among others in addition to a live and interactive "happy-hour" from 5-7 pm on the brand's Facebook page.
“The past few months have been incredibly challenging for a lot of Canadians, and we wanted to give everyone an opportunity to come together as a country under one ‘virtual’ roof,” said Kevin Goodman, Chief Entertainment Officer at FRC Marketing. “The Canada Day House Party will do just that. This is about bringing everything Canadians love about music festivals onto one digital platform that we can all enjoy for a good cause while staying safe at home.”
Moreover, the Canada Day House Party event will encourage fans to donate to the Canadian Mental Health Association (CMHA) online and/or through text-to-donate.
Image Credit: AIR MILES