Bells of Lazonby has been making cakes since the year 1946 and the well-established brand worked with Robot Roof to completely refresh its identity and product portfolio with offerings like its new vegan cake bars. The brand is now known as Bells & Whistles and helps to connect consumers to a variety of tasty, free-from treats. The indulgent, plant-based cake slices are packaged just like granola bars, offering a convenient grab-and-go way for people to enjoy a sweet treat on the go.
The individually wrapped vegan cake slices are free from gluten, wheat and milk, and are offered in fun flavors like Berry & Cashew, Ginger & Apricot and Truffle Cake, each of which is richly topped off with colorful, aesthetically pleasing and texture-rich ingredients.
Key Themes Behind This Trend
- Convenient Plant-based Snacks
- Opportunity for food and beverage companies to create more vegan-friendly snack options that cater to busy, health-conscious consumers.
- Innovative Packaging for Sweet Treats
- Opportunity for packaging companies to create snack packaging that caters to on-the-go consumption, similar to granola bars.
- Expansion of Free-from Product Offerings
- Opportunity for companies that specialize in free-from products to expand their offerings to include more innovative and indulgent treats.
Where This Applies
- Food and Beverage
- Companies in the food and beverage industry can tap into the growing demand for vegan-friendly snacks that cater to busy, health-conscious consumers.
- Packaging
- Packaging companies can create innovative packaging solutions that cater to on-the-go consumption of snacks, similar to the individually wrapped cake slices mentioned in the article.
- Free-from Products
- Companies specializing in free-from products can expand their offerings to include more innovative and indulgent treats, similar to the vegan cake bars mentioned in the article.
