The protein product market has expanded exponentially in the past few years, so the Cadbury Brunch Bar range has been updated to help keep the snacks relevant for protein-hungry consumers. The product range will now include the Cadbury Brunch Bar Peanut Protein and the Cadbury Brunch Bar Cranberry and Nuts Protein, which are both characterized by their premium flavor profile. The bars will be available in multipacks starting in September, while single bars will be launching in October to offer consumers the ability to purchase one-offs when feeling peckish.
Brand Manager for Cadbury Brunch Bar at Mondelēz International Anna Petsi spoke on the inspiration behind the new flavors saying, "Our research tells us that two in three cereal bar buyers are interested in protein bars, associating them with energy and broader health benefits. We know therefore that there is a great opportunity for retailers to tap into this demand, especially from a trusted brand like Cadbury Brunch Bar. The launch of the new Cadbury Brunch Bar flavors with added protein will bring new shoppers into the category for independent retailers and drive year-round sales of their biscuit range in store.”
Why This Trend Is Growing
- Protein Snacks
- The expanding protein market offers opportunities for other snack manufacturers to create protein-rich snacks.
- Premium Flavors
- Creating unique and indulgent flavors can attract consumers looking for a more upscale snacking experience.
- Single-serve Snacks
- Offering single bars as well as multipacks can cater to consumers who prefer to try a new snack before committing to a larger purchase.
Industries Being Reshaped
- Food and Beverage
- Innovation in the food and beverage industry can lead to the creation of new snacks with improved nutritional profiles, like protein-rich snacks.
- Retail
- Independent retailers can capitalize on the growth of the protein market by offering a variety of protein snacks, particularly those from trusted brands.
- Health and Wellness
- With increasing consumer interest in health and wellness, there is an opportunity to create snacks with premium ingredients and unique flavors that also offer nutritional benefits.
