Cereal-Flavored Protein Bars

The Cinnamon Toast Crunch Protein Bar has been created by General Mills as a cereal-inspired snack bar for consumers looking to stave off hunger in a nostalgic way. The protein bar is a new take on the classic breakfast cereal flavor and is packed with 20-grams of protein and just two-grams of sugar to make it suited for those who traditionally incorporate high-protein snacks into their diet. The bar is likely to be a hit amongst Millennial and Gen X consumers who will be intrigued by the nostalgic nature of the snack that calls to mind simpler times.

The Cinnamon Toast Crunch Protein Bar is crafted with a multilayered formulation that gives it an array of textures for consumers to enjoy.