As part of its 'Catch One. Win Big.' promotion, Busch Beer is launching a series of limited-edition packaging featuring illustrations of bass, trout and other fish to capture the eyes of fishermen and outdoorsmen alike.
To win, consumers must find one of 100,000 randomly distributed gold-colored trophy cans inside a pack of Busch or Busch Light beer, take a photo of themselves with it and upload it to the Busch site online in order to be eligible for weekly draws.
One of the biggest grand prizes includes a fishing trip with pro fisherman Kevin Van Dam for the Fall of 2016 in one of four possible prime fishing locations. Each game fish graphic represents one of the grand prize destinations that could be traveled to as part of the promotion.
Key Themes Behind This Trend
- Limited-edition Packaging
- The use of limited-edition packaging can create excitement and appeal to consumers, driving sales and brand loyalty.
- Promotional Giveaways
- Incorporating promotional giveaways, such as gold-colored trophy cans, can increase consumer engagement and create a buzz around a brand or product.
- Cross-industry Collaborations
- Collaborating with professionals from another industry, such as a pro fisherman, can enhance brand image and offer unique experiences to consumers.
Where This Applies
- Beverage Packaging
- Beverage packaging companies have the opportunity to create limited-edition designs that cater to specific consumer interests, such as fishing.
- Beer Industry
- The beer industry can implement promotional giveaways to incentivize consumers to purchase and engage with their products.
- Tourism
- The tourism industry can collaborate with brands to offer exclusive trips and experiences as part of promotional campaigns.
