The Mary Berry Bundt Cakes are Launching from Finsbury Food Group
Michael Hemsworth — September 8, 2021 — Marketing
References: finsburyfoods & foodbev
The Mary Berry Bundt cakes are being launched in the UK by specialty baker brand Finsbury Food Group to offer consumers a simple way to access premium baked goods with minimal effort. The cakes come in two flavor options including chocolate sponge cake with chocolate icing and hand-decorated with Belgian dark and white echolocate, and the lemon sponge cake with lemon icing, lemon curb drizzle and hand-decorated Belgian white chocolate curls. Priced at £4 each, the cakes are available for purchase both online and in select stores across the UK including Tesco and Sainsbury's.
Brand Manager at Finsbury Food Group Thomas McInally spoke on the new Mary Berry Bundt cakes saying, "After investing time and resource into creating these new and innovative products, we are confident that our much-loved Mary Berry cake range will continue to not only meet but exceed the high expectations of consumers and customers alike. After already experiencing much success through our previous collaborations, and with the strength of the Mary Berry brand, we are certain that the new Bundt cakes will once again showcase the market-leading expertise and the high-quality products Finsbury and Mary Berry are known for producing together.”
Brand Manager at Finsbury Food Group Thomas McInally spoke on the new Mary Berry Bundt cakes saying, "After investing time and resource into creating these new and innovative products, we are confident that our much-loved Mary Berry cake range will continue to not only meet but exceed the high expectations of consumers and customers alike. After already experiencing much success through our previous collaborations, and with the strength of the Mary Berry brand, we are certain that the new Bundt cakes will once again showcase the market-leading expertise and the high-quality products Finsbury and Mary Berry are known for producing together.”
Trend Themes
1. Premium Bundt Cakes - Specialty baker brands can innovate by creating premium-level Bundt cakes with unique flavor and decoration innovations.
2. Online Ordering of Baked Goods - As consumers rely on online shopping during the pandemic, baker brands can create online platforms for ordering and delivery of their baked goods.
3. Collaboration with Celebrity Brands - Baker brands can create unique and innovative baked goods with renowned celebrities to increase their market reach and product offerings.
Industry Implications
1. Bakery Industry - The baking industry can leverage the trend of premium Bundt cakes by investing in unique flavors and decoration innovations to stay ahead of the competition and entice customers with a higher-end product.
2. Grocery Industry - Amidst the pandemic and increasing online ordering trends, the grocery industry can partner with baker brands to offer online ordering options and a wider range of baked goods for delivery.
3. Celebrity Industry - Celebrity and entertainment companies can collaborate with baker brands to create unique and innovative products for their fans and broaden their reach.
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