Budweiser's Vinyl ad is bringing back the 70's with this creative advertising campaign for the singer Will.i.am; the idea was conceptualized by the Brazilian agency known as Agência Africa in São Paulo. Budweiser is in partnership with Will.i.am in Brazil, and that is how this whole engaging idea came about.
In order to promote the singer's latest single called Great Times, magazine pages were made into actual vinyl ads that can be played on a turntable. The concept is absolutely fitting for both parties, as beer is usually consumed among peers in social area's such as bars and night clubs. The exact same place that music is blasted off of turntables.
Could this be an indication of record players making a comeback?
Unpublished - Duplicate
Musical Magazine Pages
More Stats +/-
80 Beverage Marketing Campaigns
Mega Performances for Presidents
Anheuser-Busch Brewing Craft Beers
Budweiser Introduces Barbeque Sauces
Budweiser Nun Chucks
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.