Baskin-Robbins' Brownie Bar Mashup Flavor Features Two Kinds of Brownies
Katherine Pendrill — January 6, 2019 — Lifestyle
References: delish
If brownies are your dessert of choice, you'll want to head over to Baskin-Robbins to sample the chain's new Brownie Bar Mashup flavor. Made with two different kinds of brownies, this new flavor will leave you craving a scoop of ice cream—even in the middle of winter.
Brownie Bar Mashup is Baskin-Robbins' January Flavor of the Month. The new flavor consists of a buttery cake-flavored ice cream base, packed with both chocolate brownies and blondies. If that weren't enough, the ice cream is also studded with extra chocolate chips.
For those looking for something a little bit more fruity, the chain is also rolling out a sweet Valentine's Day-themed flavor called Love Potion #31.
Image Credit: Baskin-Robbins.
Brownie Bar Mashup is Baskin-Robbins' January Flavor of the Month. The new flavor consists of a buttery cake-flavored ice cream base, packed with both chocolate brownies and blondies. If that weren't enough, the ice cream is also studded with extra chocolate chips.
For those looking for something a little bit more fruity, the chain is also rolling out a sweet Valentine's Day-themed flavor called Love Potion #31.
Image Credit: Baskin-Robbins.
Trend Themes
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Brownie-mixed Flavors — Mixing two different types of brownies in frozen desserts is a disruptive innovation opportunity.
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Special-event-themed Flavors — Creating specials flavors for events such as Valentine’s Day is a disruptive innovation opportunity.
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Ice Cream-add in Combinations — Experimenting with add in combinations such as chocolate chips is a disruptive innovation opportunity.
Industry Implications
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Ice Cream Industry — Innovation in frozen desserts can lead to new flavors and combinations to attract customers.
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Dessert Industry — More innovation in dessert flavors and combinations can lead to new unique products.
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Food Industry — Innovation in food combinations can lead to new unique products that can cater to different tastes.
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