If brownies are your dessert of choice, you'll want to head over to Baskin-Robbins to sample the chain's new Brownie Bar Mashup flavor. Made with two different kinds of brownies, this new flavor will leave you craving a scoop of ice cream—even in the middle of winter.
Brownie Bar Mashup is Baskin-Robbins' January Flavor of the Month. The new flavor consists of a buttery cake-flavored ice cream base, packed with both chocolate brownies and blondies. If that weren't enough, the ice cream is also studded with extra chocolate chips.
For those looking for something a little bit more fruity, the chain is also rolling out a sweet Valentine's Day-themed flavor called Love Potion #31.
Image Credit: <i> Baskin-Robbins.</i>
What's Driving This Trend
- Brownie-mixed Flavors
- Mixing two different types of brownies in frozen desserts is a disruptive innovation opportunity.
- Special-event-themed Flavors
- Creating specials flavors for events such as Valentine’s Day is a disruptive innovation opportunity.
- Ice Cream-add in Combinations
- Experimenting with add in combinations such as chocolate chips is a disruptive innovation opportunity.
Who This Affects Most
- Ice Cream Industry
- Innovation in frozen desserts can lead to new flavors and combinations to attract customers.
- Dessert Industry
- More innovation in dessert flavors and combinations can lead to new unique products.
- Food Industry
- Innovation in food combinations can lead to new unique products that can cater to different tastes.
