Williamsburg's Brooklyn Brewery recently signed a deal to turn the Brooklyn Navy Yard into a site of a new rooftop beer garden. Following the lead of other cities, the new drinking establishment will help to reinvigorate one of New York's industrial areas.
Along with a retail shop, bakery and shipping center, the Brooklyn Navy Yard will soon be home to a 75,000-square-foot brewery and rooftop bar. The brewery will be located on the ground-floor of a newly renovated building, close to the company's Barrel Aging Facility. Although Brooklyn Brewery will continue producing beer at its original location, the Navy Yard outpost will act as a new attraction for residents the area.
The move demonstrates how businesses such as breweries can help to transform neighborhoods once reserved for industrial purposes.
Key Themes Behind This Trend
- Rooftop Beer Gardens
- Creating unique rooftop beer gardens in urban areas can attract customers and transform industrial neighborhoods.
- Urban Redevelopment
- Redeveloping industrial areas into culinary hot spots and leisure destinations, like the Brooklyn Navy Yard, can revitalize communities.
- Brewery Tourism
- Establishing brewery locations with attractions, such as rooftop bars, can create new tourist destinations and boost local economies.
Where This Applies
- Craft Beer
- Craft breweries can leverage the popularity of rooftop beer gardens to expand their brands and attract new customers.
- Hospitality
- The hospitality industry can benefit from transforming industrial areas into culinary hot spots and creating unique venues like rooftop beer gardens.
- Urban Development
- Urban developers can find opportunities to convert underutilized industrial spaces into attractive destinations, such as rooftop beer gardens.
