Nando's Created Large Brand Loyalty Card Ads for Consumers to Tear Down

 - Mar 28, 2019
References: nandos & thedrum
Fans of Nando's in the UK are being encouraged to keep their eyes peeled for large-scale brand loyalty card billboards that can be torn down and redeemed for a free meal. To bring attention to the perks offered by its loyalty card, the Portuguese chicken restaurant set up hidden billboards that span a few meters in both directions.

This campaign aims to bring attention the fact that there are almost two million rewards that are unclaimed on Nando's loyalty cards—and whether or not people find one of the peel-off billboards, the stunt may be just the reminder they need to check their card.

On social media, fans are also encouraged to join the hunt by capturing a screenshot of the branded loyalty card as it appears in a GIF for mere seconds.