When it comes to beverage packaging, there's either a bottle or a can, but the 'Cottle' is a bottle can that looks to help merge the concept of both these packaging designs.
The 'Cottle' borrows design cues from both the can and the bottle to deliver an innovatively different experience and packaging experience for consumers.
The entirety of the 'Cottle' is crafted from aluminum, but features a funneled neck that's more like a bottle than a can. This helps to make the can more functional and aesthetically pleasing to drink straight from rather than having to reach for a glass to pour the beverage into.
Aimed at the craft beer market and other specialty drink brands in the market, the Crown Bevcan Europe 'Cottle' bottle can could help to change packaging perceptions for consumers and brands.
Hybrid Beverage Packaging
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