The BON V!V Raspberry Dragonfruit Spiked Seltzer is being launched by the brand on a nationwide level after a limited release to provide consumers with an unexpected variety to try out this season. The hard seltzer is crafted with a premium flavor that was developed in partnership with creative advisor Priyanka Chopra Jonas and is positioned perfectly to be a hit with summertime sippers. The flavor is reported to be the perfect mix of ripe raspberries with juicy dragon fruit and is achieved without any sugar in the mix for a refreshing light experience.
The BON V!V Raspberry Dragonfruit Spiked Seltzer is packaged in a pretty pink metallic can that features the signature of Chopra Jonas to further enhance consumer appeal.
What's Driving This Trend
- Premium Seltzer Flavors
- Crafting spiked seltzers with unique and premium flavor combinations is becoming a new trend in the beverage industry.
- Celebrity Collaboration
- Collaborating with celebrities to develop new and unique flavor profiles is becoming a popular trend in the beverage industry.
- Sugar-free Beverages
- Creating tasty and refreshing beverages without any added sugars is becoming a trend in the health and wellness industry.
Who This Affects Most
- Beverage Industry
- The beverage industry has an opportunity to differentiate themselves by innovating and collaborating with celebrities to create unique and premium flavor combinations.
- Celebrity Endorsement Industry
- The celebrity endorsement industry has an opportunity to collaborate with beverage companies to create unique and premium products.
- Health and Wellness Industry
- The health and wellness industry has an opportunity to innovate by creating tasty and refreshing beverages without any added sugars.
