BON V!V Raspberry Dragonfruit Spiked Seltzer is Available Now
Michael Hemsworth — May 28, 2021 — Marketing
References: bonvivspikedseltzer & csnews
The BON V!V Raspberry Dragonfruit Spiked Seltzer is being launched by the brand on a nationwide level after a limited release to provide consumers with an unexpected variety to try out this season. The hard seltzer is crafted with a premium flavor that was developed in partnership with creative advisor Priyanka Chopra Jonas and is positioned perfectly to be a hit with summertime sippers. The flavor is reported to be the perfect mix of ripe raspberries with juicy dragon fruit and is achieved without any sugar in the mix for a refreshing light experience.
The BON V!V Raspberry Dragonfruit Spiked Seltzer is packaged in a pretty pink metallic can that features the signature of Chopra Jonas to further enhance consumer appeal.
The BON V!V Raspberry Dragonfruit Spiked Seltzer is packaged in a pretty pink metallic can that features the signature of Chopra Jonas to further enhance consumer appeal.
Trend Themes
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Premium Seltzer Flavors — Crafting spiked seltzers with unique and premium flavor combinations is becoming a new trend in the beverage industry.
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Celebrity Collaboration — Collaborating with celebrities to develop new and unique flavor profiles is becoming a popular trend in the beverage industry.
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Sugar-free Beverages — Creating tasty and refreshing beverages without any added sugars is becoming a trend in the health and wellness industry.
Industry Implications
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Beverage Industry — The beverage industry has an opportunity to differentiate themselves by innovating and collaborating with celebrities to create unique and premium flavor combinations.
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Celebrity Endorsement Industry — The celebrity endorsement industry has an opportunity to collaborate with beverage companies to create unique and premium products.
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Health and Wellness Industry — The health and wellness industry has an opportunity to innovate by creating tasty and refreshing beverages without any added sugars.
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