Bombay Sapphire Bramble is Created with Blackberries & Raspberries
Laura McQuarrie — March 12, 2020 — Lifestyle
References: distillery.bombaysapphire & barmagazine
Bombay Sapphire Bramble is a new flavored gin that's full of bold and rich flavors from blackberries and raspberries, as well as a refreshing new color. Although Bombay Sapphire is known for its blue color and branding to match, this new product boasts a vibrant berry color and packaging to match.
The new flavored gin spirit was inspired by The Bramble, a cocktail created in 1984. This new take on the classic cocktail is designed to simplify the process of serving the drink and offers a modern take on the recipe, especially as it relates to sweetness. According to the brand, Bombay Sapphire Bramble "allows you to control the sweetness of each drink and tailor serves to suit varying flavor palates."
Image Credit: Bombay Sapphire
The new flavored gin spirit was inspired by The Bramble, a cocktail created in 1984. This new take on the classic cocktail is designed to simplify the process of serving the drink and offers a modern take on the recipe, especially as it relates to sweetness. According to the brand, Bombay Sapphire Bramble "allows you to control the sweetness of each drink and tailor serves to suit varying flavor palates."
Image Credit: Bombay Sapphire
Trend Themes
1. Flavored Gin Spirits - Creating unique and bold flavors in the gin industry presents opportunities to stand out and attract new consumers.
2. Customizable Cocktail Mixers - Offering ways for consumers to tailor their drinks, such as control over sweetness, can be a disruptive innovation in the cocktail industry.
3. Revamped Classic Cocktails - Refreshing and updating classic cocktails can attract modern consumers and create opportunities for new twists on popular drinks.
Industry Implications
1. Alcohol and Spirits - Innovating in the alcohol industry by creating new flavor profiles and customization options can attract new consumers and increase brand loyalty.
2. Beverage Packaging - Designing packaging that matches the unique color and flavor profiles of new drinks can increase product appeal and attract consumer attention.
3. Hospitality and Entertainment - Offering customizable drink options and unique twists on classic cocktails can attract consumers to restaurants, bars, and events.
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