PepsiCo unveiled a new Gatorade-branded product called Bolt24 that aims to target off-the-field athletes. As an active individual's lifestyle is often carefully considered to support their activity of choice, the new hydration beverages help to feed the body with all-natural, functional benefits.
Bolt24 is simply described as "watermelon water plus sea salt," which serves as a replenishing source of electrolytes that is enhanced with other ingredients to provide antioxidants and vitamins. The low-calorie beverages are free from artificial sweeteners and flavors and will be first introduced in Mixed Berry, Tropical Mango and Watermelon Strawberry varieties.
Notably, the Gatorade Bolt24 hydration drinks provide 100% of the daily value of vitamins A, C, B3, B5 and B6.
All-Natural Hydration Beverages
More Stats +/-
Trading Card-Themed Cereals
Recyclable Aluminum Water Bottles
Energizing Convenience Brand Refreshments
Summertime Energy Drink Refreshments
Strongly Caffeinated Canned Coffees
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.