The Frutly hydrating juice waters are a new range of refreshments from PepsiCo that are targeted towards the hydration needs of consumers who might find it difficult to find a way to stay hydrated. The drinks come in three flavor options including Strawberry Kiwi, Apple Grape and Fruit Punch, which are all made with a blend of juice, water and electrolytes. The drinks are also made without added sugars or artificial sweeteners,
The Frutly hydrating juice waters contain 60 calories per 12-ounce serving and can be purchased either individually or in four-packs. The drinks are being launched at retailers including Walmart, Kroger, Supervalu and Albertsons, and feature crisp branding that helps them pop off the shelf.
Why This Trend Is Growing
- Hydration-focused Beverages
- Creating new beverage products focused on hydration that incorporate electrolytes.
- Natural Fruit Juice Drinks
- Developing drinks made with natural fruit juice and no added sugars or artificial sweeteners.
- Refreshing Electrolyte Beverages
- Offering refreshing drinks with added electrolytes for consumers to stay hydrated and replenish their bodies.
Industries Being Reshaped
- Beverage Industry
- Innovation opportunities for the beverage industry to create new and unique product offerings for consumers concerned with hydration.
- Health and Wellness Industry
- Creating drinks that help consumers meet their daily hydration needs and stay healthy without the use of artificial sweeteners.
- Retail Industry
- Positioning these drinks as a healthy, refreshing option for consumers in grocery stores and other retail environments.
