Gatorade Juiced Targets Pre-Adolescent Athletes
Laura McQuarrie — May 8, 2020 — Lifestyle
References: pepsicobeveragefacts & foodbusinessnews.net
High-performance sports drinks often have refreshing fruit flavors but Gatorade is putting a new spin on this idea with Gatorade Juiced, a juice-based sports drink. The sports drinks boast the same level of electrolytes as regular Gatorade and are produced in flavors like Mixed Berry, Apple Raspberry and Citrus Berry Punch. Notably, the refreshingly different sports beverages are free of artificial colors, sweeteners and flavors, and each ready-to-drink bottle contains just 40 calories.
As Gatorade Senior VP and General Manager Brett O’Brien reported to Beverage-Digest, the products were formulated for "tween-aged kids running up and down a soccer field in 90-degree heat” who are “just getting into sports in a more aggressive way" and often enjoy celebratory post-game juice boxes.
Image Credit: Gatorade
As Gatorade Senior VP and General Manager Brett O’Brien reported to Beverage-Digest, the products were formulated for "tween-aged kids running up and down a soccer field in 90-degree heat” who are “just getting into sports in a more aggressive way" and often enjoy celebratory post-game juice boxes.
Image Credit: Gatorade
Trend Themes
1. Juice-based Sports Drinks - As juice-based sports drinks gain popularity in the market, there is a disruptive innovation opportunity for manufacturers to create healthier options without artificial flavors and colors.
2. Healthy and Hydrating Sports Drinks - The trend towards healthy and hydrating sports drinks presents an opportunity for companies to create drinks with added nutritional benefits and lower calorie counts.
3. Child-friendly Sports Drinks - As sports drinks are marketed towards children, there is an opportunity for companies to create kid-friendly flavors, packaging, and marketing strategies that appeal to a younger audience.
Industry Implications
1. Beverage Industry - With the rise of juice-based sports drinks, the beverage industry can consider developing new products that cater to the growing demand for healthier and more natural options.
2. Sports and Fitness Industry - As more athletes look for healthy and hydrating sports drinks to improve their performance, new opportunities arise for the sports and fitness industry to develop sports drinks that offer added nutritional benefits and natural ingredients.
3. Children's Food and Beverage Industry - With the growing demand for child-friendly sports drinks, there is an opportunity for the children's food and beverage industry to develop products with lower sugar content, kid-friendly flavors, and innovative packaging that appeals to younger audiences.
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