The Gatorlyte rapid rehydration drink is a new addition to the existing Gatorade beverage lineup from PepsiCo that targets avid athletes to help them keep going when thirst hits during a workout. The drinks come in three flavor options including Orange, Cherry Lime and Strawberry Kiwi, which are each made with 12-grams of sugar and have 50-calories per serving. The secret to the drink's ability to rehydrate the consumer is in its optimized electrolyte blend that will help at any point in the workout experience.
The Gatorlyte rapid rehydration drink is being launched at convenience stores nationwide, which is reported to be a strategic move that will make it as accessible as possible to athletes on their way to or from a workout.
Image Credit: Gatorade