Boddingtons Draught Bitter Beer Can Buzzes with Bold Flavor

 - Oct 27, 2014
References: jkrglobal & packagingoftheworld
This packaging for Boddingtons Draught Bitter was designed to be bright and bold, appealing to a younger group of consumers. As a brand that likes to tout its confidence and irreverence, this design by jrk was designed to step outside comparable products within the same category.

As a symbol of Manchester’s hive of industry, the design includes a large uppercase B and actual bees, which help to counter the word "Bitters" and suggest that the beer has a sweetness to it, since it does have a slight floral aroma. With its bright yellow coloring, bold text and graphics, this is a surefire way to make sure that all eyes are on this new beer can design, especially since the last time it was updated was 14 years ago.