Boddingtons Draught Bitter Beer Can Buzzes with Bold Flavor
Laura McQuarrie — October 27, 2014 — Lifestyle
References: jkrglobal & packagingoftheworld
This packaging for Boddingtons Draught Bitter was designed to be bright and bold, appealing to a younger group of consumers. As a brand that likes to tout its confidence and irreverence, this design by jrk was designed to step outside comparable products within the same category.
As a symbol of Manchester’s hive of industry, the design includes a large uppercase B and actual bees, which help to counter the word "Bitters" and suggest that the beer has a sweetness to it, since it does have a slight floral aroma. With its bright yellow coloring, bold text and graphics, this is a surefire way to make sure that all eyes are on this new beer can design, especially since the last time it was updated was 14 years ago.
As a symbol of Manchester’s hive of industry, the design includes a large uppercase B and actual bees, which help to counter the word "Bitters" and suggest that the beer has a sweetness to it, since it does have a slight floral aroma. With its bright yellow coloring, bold text and graphics, this is a surefire way to make sure that all eyes are on this new beer can design, especially since the last time it was updated was 14 years ago.
Trend Themes
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Bright Packaging Design — Opportunity for brands to appeal to younger consumers by creating bright and bold packaging designs.
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Incorporating Symbols and Icons — Brands can use symbols and icons to create unique packaging that sets them apart from competitors.
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Updating Outdated Designs — There is potential for brands to disrupt the market by updating outdated packaging designs and capturing consumer attention.
Industry Implications
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Alcoholic Beverages — Opportunity for alcoholic beverage companies to attract younger consumers by redesigning their packaging to be bright and bold.
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Graphic Design — Brands can leverage graphic design to incorporate symbols and icons into their packaging, providing a unique selling point.
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Consumer Goods — Companies in the consumer goods industry can disrupt the market by updating outdated packaging designs and appealing to modern consumers.
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