Blokequet is a hazy pale ale from Yeastie Boys New Zealand that was created to open up more conversations about mental health. This beer infused with Earl Grey blue flowers recognizes that the first flowers a man receives are often at his funeral, and it offers a more practical solution for gifting flowers to men.
The limited-edition release aims to help men check in on one another and Blokequet supports a larger cause since proceeds from sales go toward supporting the I AM HOPE charity, which provides free counseling services. Blokequet will be sold at select bars and liquor stores.
Men today face mental health struggles ranging from financial strain to societal expectations of stoicism, often leading to struggles that are exacerbated by a lack of social support and stigma surrounding seeking help.
Why This Trend Is Growing
- Mental Health Conversations
- Yeastie Boys' Blokequet encourages conversations about mental health through their flower-infused pale ale.
- Gender-neutral Gifts
- Yeastie Boys' Blokequet offers a unique and practical solution for gifting flowers to men.
- Support for Mental Health
- Yeastie Boys' Blokequet supports the I AM HOPE charity through the sales of their limited-edition beer.
Industries Being Reshaped
- Craft Beer
- The flower-infused pale ale trend provides an opportunity for craft beer breweries to explore new and unique flavor combinations.
- Mental Health Services
- The awareness around mental health sparked by Yeastie Boys' Blokequet creates an opportunity for mental health service providers to offer support and counseling services.
- Gift Ware
- The rise of gender-neutral gifts like Yeastie Boys' Blokequet opens up opportunities for giftware companies to create innovative products that cater to a diverse range of recipients.
