Qantas Wants You to Think of Sick Bags as a Blank Canvas for Art
Laura McQuarrie — May 14, 2014 — World
References: qantas.au & theaustralian.au
To give passengers something interesting to do on a flight and to boost its presence on social media, Qantas is running 'Blank Canvas,' a social campaign asking people to draw their best designs on their sick bags, napkins, boarding passes and luggage tags.
The Blank Canvas campaign is running throughout the month of May and travellers are being encouraged to show off their creations with #qantasblankcanvas on Twitter or Instagram. These are collected and displayed on one of Qantas' webpages, and the best artists have the chance to win a double Qantas Club pass.
The campaign was inspired by Australian typographer Gemma O'Brien and her original artworks will be on display at the Sydney domestic airport Qantas Club, as well as online at the charmingly named 'Spew Bag Challenge' Tumblr blog.
The Blank Canvas campaign is running throughout the month of May and travellers are being encouraged to show off their creations with #qantasblankcanvas on Twitter or Instagram. These are collected and displayed on one of Qantas' webpages, and the best artists have the chance to win a double Qantas Club pass.
The campaign was inspired by Australian typographer Gemma O'Brien and her original artworks will be on display at the Sydney domestic airport Qantas Club, as well as online at the charmingly named 'Spew Bag Challenge' Tumblr blog.
Trend Themes
1. Interactive Airline Campaigns - A trend emerging in the airline industry is the use of interactive campaigns to engage passengers and increase social media presence.
2. Crowdsourced Design - Another trend is the use of crowdsourced designs for airline branding and marketing campaigns.
3. Art as a Marketing Tool - A third trend is using art as a marketing tool to create a unique and memorable brand image.
Industry Implications
1. Airline - The airline industry has an opportunity to use interactive campaigns and crowdsourced designs to engage passengers and create a unique brand image.
2. Advertising and Marketing - The advertising and marketing industry can explore the use of art as a marketing tool for promoting brands and creating social media campaigns.
3. Graphic Design - The graphic design industry can play a role in creating unique and eye-catching designs for airline marketing campaigns and branding efforts.
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