Rather than being hidden by an Internet browser's advertisement-blocking extension, these Black Mirror Netflix ads will be visible to those who have ad-blocking programs enabled.
Ad-blocking programs are saviors to Internet users and the bane of content providers who rely on web advertisements as a form of revenue. This advertisement cleverly acknowledges that it knows a user does not want to see ads, stating: "Hello ad blocker user. you cannot see the ad, but the ad can see you."
Now that many consumers are opting to turn on ad blockers as a means of avoiding unnecessary distractions and visual clutter while browsing the web, advertisers are being forced to come up with creative solutions like this one in order to be seen.