These Black Mirror Netflix Ads Target Those with Internet Ad Blockers
Laura McQuarrie — November 5, 2016 — Marketing
Rather than being hidden by an Internet browser's advertisement-blocking extension, these Black Mirror Netflix ads will be visible to those who have ad-blocking programs enabled.
Ad-blocking programs are saviors to Internet users and the bane of content providers who rely on web advertisements as a form of revenue. This advertisement cleverly acknowledges that it knows a user does not want to see ads, stating: "Hello ad blocker user. you cannot see the ad, but the ad can see you."
Now that many consumers are opting to turn on ad blockers as a means of avoiding unnecessary distractions and visual clutter while browsing the web, advertisers are being forced to come up with creative solutions like this one in order to be seen.
Ad-blocking programs are saviors to Internet users and the bane of content providers who rely on web advertisements as a form of revenue. This advertisement cleverly acknowledges that it knows a user does not want to see ads, stating: "Hello ad blocker user. you cannot see the ad, but the ad can see you."
Now that many consumers are opting to turn on ad blockers as a means of avoiding unnecessary distractions and visual clutter while browsing the web, advertisers are being forced to come up with creative solutions like this one in order to be seen.
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