The new BK Café Coffee Subscription promotion has been announced by the QSR brand as a way to help garner interest in its new coffee services and provide consumers with a cost-effective deal at the same time.
The subscription works by being accessed via the brand's smartphone app and costs just $5; subscribers can enjoy a fresh cup of coffee each day of the month, which makes it a great cost-effective option for consumers. Subscribers can access their daily coupon for a small coffee each day, but these don't roll over if a day is missed to encourage continuous usage to maximize value.
The BK Café Coffee Subscription is positioned as more cost-effective than offerings from other QSR coffee brands to further encourage consumer interest.
Image Credit: Burger King