Biofoam is a new product based on sugar cane that takes the place of polystyrene, often referred to as styrofoam. Once used, BioFoam can be remolded to form new products or completely biodegraded without chemical waste; the company also says that the BioFoam may be able to replace expanded polystyrene building materials.
Synbra Technology of Etten-Leur, The Netherlands makes BioFoam Expandable Polylactic acid (PLA). Biofoam has received Cradle to Cradle certification.
Implications - Consumers are actively finding ways to reduce their carbon footprint. As such, corporations that promote themselves as eco-conscious will likely be in good standing with consumers more so than companies that are less environmentally concerned.