Just in time for summer, a new campfire-themed restaurant called 'Bigfire' has opened at Universal Orlando. Featuring a meat-heavy menu and tableside s'mores, this new restaurant offers the best of a campfire experience—minus the bugs.
Bigfire is a two-story space that has been designed to "make guests feel as though they have stepped into a grand lakeside lodge." That means that in addition to a giant fireplace, the interior also boasts camp lanterns and other rustic touches. The menu also has a distinctly rustic theme with dishes such as a coffee-rubbed sirloin steak, a bison burger, and a tableside s'mores kit that allows you to toast marshmallows and assemble your own s'mores right at your table.
Image Credit: <i> Bigfire.</i>
Key Themes Behind This Trend
- Campfire-themed Restaurants
- Opportunity for restaurants to create immersive dining experiences that evoke nostalgia and outdoor ambiance.
- Meat-heavy Menus
- Opportunity for restaurants to cater to carnivorous consumers with a focus on hearty and indulgent dishes.
- Tableside S'mores
- Opportunity for restaurants to offer interactive dessert experiences that engage customers and add a fun element to dining.
Where This Applies
- Hospitality
- Opportunity for hotels and resorts to create unique dining experiences that attract guests and set themselves apart from competitors.
- Food and Beverage
- Opportunity for food and beverage businesses to innovate their menus and incorporate themed experiences that cater to specific consumer preferences.
- Entertainment
- Opportunity for entertainment venues and theme parks to enhance their offerings by including immersive dining experiences that provide guests with a unique and memorable experience.
