Clothing retailer Bershka shares youthful, fashion-forward apparel and it launched an eco-friendly nine-piece outerwear collection with National Geographic. The Bershka x National Geographic collaboration is full of with wildlife photography and materials that celebrate the natural world. One of the most standout styles is the National Geographic Puffer Jacket, which contains 100% recycled polyester padding that's produced with recycled plastic bottles. The collection also introduces t-shirts made with ecologically grown cotton and backpacks made with at least 50% recycled polyester.
As well as making the most of sustainable fabrics as part of this collaboration, Bershka has committed to removing all plastic bags from its stores by 2020, eliminating all single-use packaging by 2023 and by the year 2025, making all of its cotton and linen both sustainable, and polyester recycled.
What's Driving This Trend
- Eco-friendly Fashion
- The trend of sustainable fashion is growing, with a focus on using recycled materials and reducing waste in the industry.
- Collaborative Collections
- Collaborations between fashion brands and environmental organizations are creating new opportunities for sustainable fashion design.
- Photographic Fashion
- The use of wildlife photography in fashion design is creating unique and visually striking collections.
Who This Affects Most
- Fashion Industry
- The fashion industry has a responsibility to reduce its environmental impact and can benefit from innovative sustainable materials and collaborations with environmental organizations.
- Photography Industry
- The use of wildlife photography in fashion design can provide new opportunities for photographers to showcase their work and reach new audiences.
- Eco-friendly Products Industry
- As consumer demand for sustainable products grows, there are opportunities for companies to innovate and offer eco-friendly fashion choices.
