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Consumers May Now Purchase Ben & Jerry's Online via the Official Store

 - Jul 13, 2017
References: store.benjerry & prnewswire
While there are plenty of places to order ice cream online, Ben & Jerry's fans will definitely want to take advantage of the official new Ben & Jerry's online store.

The all-new web shop sells an assortment of the brand's food products, including Ice Cream Pints, Frozen Yogurt, Pint Slices and its brand-new Non-Dairy range, plus a variety of branded apparel with slogans like "Likes To Spoon." Ben & Jerry's remarks that its venture into the world of e-commerce comes at a time when fans want to conveniently place an order for ice cream treats via their mobile devices without leaving home.

Across multiple industries, brands are embracing the direct-to-consumer model as a means of fostering a sense of community and greater connections with consumers.