While there are plenty of places to order ice cream online, Ben & Jerry's fans will definitely want to take advantage of the official new Ben & Jerry's online store.
The all-new web shop sells an assortment of the brand's food products, including Ice Cream Pints, Frozen Yogurt, Pint Slices and its brand-new Non-Dairy range, plus a variety of branded apparel with slogans like "Likes To Spoon." Ben & Jerry's remarks that its venture into the world of e-commerce comes at a time when fans want to conveniently place an order for ice cream treats via their mobile devices without leaving home.
Across multiple industries, brands are embracing the direct-to-consumer model as a means of fostering a sense of community and greater connections with consumers.
Why This Trend Is Growing
- Direct-to-consumer Model
- Embracing a direct-to-consumer model allows brands to foster a sense of community and build stronger connections with consumers.
- E-commerce Expansion
- Brands venturing into e-commerce create convenience for consumers and tap into the growing trend of online shopping.
- Branded Merchandise
- Selling branded apparel and merchandise alongside products creates additional revenue streams for brands.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can leverage the direct-to-consumer model to connect with consumers on a deeper level, promoting customer loyalty.
- Apparel and Fashion
- Retailers in the apparel and fashion industry can expand their reach by incorporating e-commerce into their business models, offering customers the convenience of online shopping.
- Marketing and Advertising
- The marketing and advertising industry can explore opportunities in helping brands develop and promote their branded merchandise for online stores.
