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Loaded Avocado Toasts

Potbelly’s New Avo Toast is a Brunch Staple Made for the Lunch Crowd

— April 19, 2019 — Lifestyle
Very soon, millennials will be able to enjoy their favorite brunch dish at Potbelly with the introduction of the chain's new Avo Toast. However, the "new Avo Toast is anything but brunch as usual." Instead, Potbelly is offering its own take on the dish with a version that's "made for the lunch-loving crowd."

Potbelly's new Avo Toast is a toasted, open-faced sandwich that features fresh-sliced avocado, cucumber slices, red peppers, red onions, and a hint of creamy feta. According to chef Ryan LaRoche, Potbelly’s head of culinary and Michelin-starred chef, the new Avo Toast is designed to offer a more accessible take on a beloved brunch staple that can be a costly option at some restaurants. As LaRoche puts it, "we’re doing the premium ingredients without the premium pretense.”


Image Credit: Potbelly.
Trend Themes
1. Brunch Staple Innovation - Potbelly's new Avo Toast disrupts the traditional brunch staple by offering a more accessible and affordable version.
2. Lunch-friendly Avocado Dishes - Potbelly's Avo Toast taps into the lunch-loving crowd by creating a delicious and convenient avocado-based open-faced sandwich.
3. Premium Ingredients Without Premium Prices - Potbelly's new Avo Toast disrupts the pricing norm by delivering high-quality ingredients in an affordable fashion, appealing to budget-conscious consumers.
Industry Implications
1. Fast Casual Restaurants - The introduction of Potbelly's Avo Toast showcases new menu innovations for fast casual restaurants, leveraging trendy ingredients to attract customers.
2. Brunch Food Products - Potbelly's Avo Toast highlights opportunities to redefine and expand the range of brunch food products, offering unique twists on traditional favorites.
3. Convenience Food Market - Potbelly's Avo Toast taps into the convenience food market by providing a quick, healthy, and tasty option for on-the-go individuals seeking a nutritious lunch.
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