This Appliance Commercial Tells a Story That Boasts of Legendary Service
Laura McQuarrie — August 31, 2014 — Art & Design
References: appliancesonline.au & brandingmagazine
'The Suburban Legend of Darren and the Fridge' is a humorous appliance commercial by Australia's Appliances Online that is told like a true tale of legend. After having his fridge break down at an extremely inopportune moment, the story tells that Darren found himself to be in quite the pickle.
In desperate need of a new fridge, Darren quickly takes to Appliances Online and orders himself a shiny new fridge. There's a great part in the 30-second ad where one fridge is instantly swapped for another, in reference to the fact that Appliances Online will even take away your old fridge when it's time to deliver the new one. Fortunately for those who find themselves in similar situations to Darren, this is one story that is not an urban legend.
In desperate need of a new fridge, Darren quickly takes to Appliances Online and orders himself a shiny new fridge. There's a great part in the 30-second ad where one fridge is instantly swapped for another, in reference to the fact that Appliances Online will even take away your old fridge when it's time to deliver the new one. Fortunately for those who find themselves in similar situations to Darren, this is one story that is not an urban legend.
Trend Themes
1. Humorous Advertisements - The use of humor in appliance ads can create a memorable and engaging experience for consumers.
2. Narrative Marketing - Telling a story in appliance commercials can captivate audiences and create a stronger emotional connection with the brand.
3. Convenience-focused Services - Offering services such as removing and disposing of old appliances can enhance the customer experience and differentiate brands in the appliance industry.
Industry Implications
1. Appliance Retail - Appliance retailers can leverage humorous advertisements to stand out in a competitive market and attract customers.
2. Digital Marketing - Using narrative marketing techniques in digital advertising campaigns can drive engagement and increase brand awareness for appliance companies.
3. Waste Management - Collaborating with appliance retailers to offer convenient disposal services for old appliances can be a disruptive innovation opportunity for waste management companies.
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