Working-Class Models

Andy Kania Captures Everyday People Without the Glitz and Glam

Andy Kania has a new photographic series out called New Model Army, which features people of the working class. Unlike most of the model photography seen today, Andy presents the lives of working class people in his works without the glitz.

My favorite image is of the man with the random bird cage on top of his head. Andy Kania has the ability to make the ordinary look extraordinary with the flash of a camera.

Authentic Representation
Capturing the everyday lives of working-class people without glamorizing or altering their reality presents an opportunity for authentic representation in modeling and photography.
Inclusive Beauty Standards
Highlighting the beauty and uniqueness of individuals from the working class can challenge traditional beauty standards and create a more inclusive and diverse representation in the modeling industry.
Breaking Stereotypes
By showcasing the diverse stories and faces of working-class individuals, there is an opportunity to break stereotypes and reshape societal perceptions of beauty and success.

Sectors Adopting This

Fashion Photography
Incorporating working-class individuals into fashion photography can disrupt the industry by showcasing a more diverse range of models and challenging traditional beauty standards.
Advertising
Utilizing working-class models in advertising campaigns can connect with a broader audience and provide a more relatable representation, creating opportunities for brands to engage with different consumer segments.
Social Justice and Activism
By using photography and modeling to shed light on the lives and experiences of the working class, there is an opportunity to raise awareness and promote social justice initiatives that address inequality and class divisions.
SCORE
2.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 23%
Freshness 8%