The Amica September 2013 editorial showed both the love and the hate side of a sibling relationship.
This spread is entitled Sisters, and the theme is demonstrated throughout the entire shoot. The focus is on two different models, and even though they aren't related, they do share a basic resemblance.
The models are put into a variety of outfit styles that range anywhere from a structured business dress to a sultry-inspired look. Their hair is wet and messy, and the makeup is minimal.
The reflective surfaces help to expand on the sister theme. Since each model is being reflected it looks as though there are more than two models in the shot. The Amica September 2013 editorial demonstrated that although your sister may drive you crazy, in the end, you love them.
Why This Trend Is Growing
- Sibling Relationships
- Opportunity for innovative products and services that cater to the dynamics of sibling relationships.
- Resemblance-based Modeling
- Potential for new modeling techniques that focus on finding models with a basic resemblance to create thematic shoots.
- Reflective Surfaces in Fashion Photography
- Disruptive innovation opportunity in utilizing reflective surfaces to create illusions and expand the visual impact in fashion photography.
Industries Being Reshaped
- Fashion
- Innovative fashion brands can capitalize on the concept of sibling relationships in their marketing campaigns and designs.
- Beauty
- Opportunity for beauty brands to promote minimal makeup looks and wet/messy hair styles inspired by the editorial.
- Photography
- Photography studios and equipment manufacturers can explore new techniques and equipment that utilize reflective surfaces to enhance visual aesthetics.
