Anyone would be mesmerized by the sight of the Amethyst Hotel, which is essentially a large-scale rendering of purple gemstone. Appearing to jut out of the landscape, the spectacular structure flaunts a facade of of gorgeous violet facets that are actually the windows into the individual suites.
From most angles, NL Architects' extraordinary example of organic architecture appears to be a smooth rock, finished in a marbled gray to look authentically geological. From the front, the shell seems to have been cut, exposing an elaborate cave of sparking gems that glisten both day and night.
The plan would be to construct several like this Amethyst Hotel in different locations around the word, beginning in southern China. The project exemplifies the urges and opportunities to push contemporary building technologies and materials to their limits.