Rustic Urban Housing

The Hazukashi House by Alts Design Office is Country-Meets-City Chic

Located in Kyoto, Japan, the Hazukashi House by Alts Design Office takes something one would normally see in the countryside, and adjusts it for a city-chic look.

The interior of the house consists mostly of exposed wooden material, making it look like more of a cabin getaway than an urban dwelling. All this house needs is a moose on the wall and some maple syrup, and it would be perfect set in the middle of a cold Canadian landscape. Instead it's located in a city, and from the outside one would assume the interior is similar to any other urban house. However, Alts Design Office has managed to put a creative spin on this look and turn it into something more memorable.

Country-city Fusion
Opportunity to experiment with housing design by bringing together elements of rural and urban living.
Immersive Interiors
Potential to enhance the appeal of urban housing units with more natural elements to create a cozy, warm atmosphere.
Natural Materials Comeback
Chance to capitalize on the trend of incorporating natural materials like wood and stone into urban housing design.

Where This Applies

Real Estate
Opportunity to differentiate urban housing units by experimenting with different design elements that align with consumer preferences.
Architecture
Opportunity to create unique and memorable urban housing designs that incorporate rustic elements in new and creative ways.
Home Decor
Opportunity to develop and market home decor products that embrace the trend of integrating natural elements into urban living spaces.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 62%
Freshness 8%